27 Dec, 2008
Search engine optimization tutorial – Link building via article directories.
Posted by: admin In: SEO Tutorials
Many people consider link building to be as easy as adding their links to both paid as well as free website directories. While this may be a good idea to increase the number of back links to your website it doesn’t necessarily increase the amount of targeted traffic as well as well as provide you with high quality back links. A search engine such as Google Is not really concerned with the number of back links to your website as it is with the amount of high quality back links. Links from websites that Google already considers to be high quality will work towards increasing your page rank as well as list you higher in SERPs.
Why are high quality back links important?
Search engines see back links as a sort of positive vote towards the website. The more back links you have pointing towards your website the more votes you have and this translates to a higher position in search results. Nowadays Google will determine if or not the vote is from a reliable source. A back link from a high quality website will have a much higher value than a vote from a web directory or any other source.
Article directories are a great way to both increase the number of high quality back links that lead back to your website as well as increase the amount of target traffic. Article directories allow you to write about what you specialize and give readers an expert view of the topic you specialize in. For instance an seo service consultant would write about various types of seo services as well as offer a few how-to’s this effort will establish this seo service as an expert as people reading his / her article would then know that this seo service provider really knows his stuff and is an expert which will in turn increase the number of jobs he gets.
How to write for article directories?
You can’t just start writing articles and submitting them to article directories. There is a way of really formatting your article as well as inserting your keywords within the article which will then enable readers to find your articles. Each article directory has its own format that needs to be followed. You can read the guidelines on the directory’s website.
Adding keywords to your articles are imperative but don’t get too carried away. It would be a good idea to just focus on two or three keywords focus should primarily be on your primarily key word which should have a density of around 3 – 5 percent. Apart from the primary keyword all the other keywords should be sprinkled around in various sections of the article.
